Top 25 Web Analytics KPIs of 2011-2012
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In 2005, Google Analytics quickly became the most widely used web analytics service available.
The Top 25 Web Analytics KPIs of 2011 - 2012 report contains a thorough analysis on the most popular web analytics KPIs in 2011-2012, selected by the number of views they received from the smartKPIs.com community.
Web analytics represents the study and analysis of website traffic and activity. Web analytics is not just a tool for measuring web traffic, but it can also be used as a tool for business and market research. Furthermore, it can assess the effectiveness of a web site. Web analytics KPIs provides information about the number of visitors to a website, the number of page views, time spent on website and other information thatis helpful in market research.
Web analytics sub-categories on smartKPIs.com are:
- Website visitors;
- Website activity;
- Website conversions;
- Website quality;
- Website conversion costs.
Provides essential information on the top 25 KPIs of 2011-2012 which are necessary for assessing and optimizing your performance in the Web Analytics sector. The top five KPIs are:
# Visitor loyalty and recency
% Referral traffic
# Page views
% New versus returning visitors
# Page depth
- Category: Research reports
- Product ID: sK0128421
- Publication date: November 1, 2012
- File format: PDF
- Download size: 12.2 MB
- Pages: 76
Table of contents
- Executive Summary
- About Key Performance Indicators (KPIs)
- KPIs ... Naturally
- smartKPIs.com Community Profile
- 2011-2012 smartKPIs.com Functional Areas Taxonomy
- 2011-2012 smartKPIs.com Industries Taxonomy
- KPI Documentation form Explained
- Web Analytics as a Functional Area
- Top 25 Web Analytics KPIs of 2011-2012 List
- Appendix A: Related Reports
- Appendix B: Training courses
- Appendix C: Advisory services
- Appendix D: Technology solutions
- Appendix E: Glossary of terms
"The content was clear, concise and to the point. Successfully organized and easy to understand."
Organizational Development, Zeler & Company, Greece
"The content was satisfactory and up to mark."
Supervisor, Planning & Efficiency, Power and Water Utility Company for Jubail and Yanbu, Saudi Arabia
"The material was very useful and it helped me to better understand KPIs aspects: how to be created, applied, used by pushing the team forward for their maximum performance."
Raw Materials Sales Manager, Arabian Agricultural Services Company, Saudi Arabia
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