Top 25 Advertising KPIs of 2011-2012

Modern advertising was created with the innovative techniques used in tobacco advertising beginning in the 1920s, most significantly with the campaigns of Edward Bernays. As the economy expanded across the world, advertising grew with it.

The Top 25 Advertising KPIs of 2011 - 2012 report contains a thorough analysis on the most popular Advertising KPIs in 2011-2012, selected by the number of views they received from the smartKPIs.com community.

About Advertising as a Functional Area

Advertising is a marketing intrument for communication, used to encourage and persuade the audience to adopt a desired behavior towards the organization and its products or services. Its main goal is to attract new customers and increase sales. KPIs focus on measuring the efficiency of advertising initiatives and campaignes and their impact on the public.

Advertising sub-categories on smartKPIs.com are:

• Advertising Costs;
• Audience Reach;
• Advertising Impact;
• Audience Exposure;
• Advertising Revenues. 

Highlights from the report

Top 25 Advertising KPIs of 2011-2012 offers an overview of the most popular KPIs for Advertising as a functional area, by combining input from the smartKPIs.com community with research and analysis from the editorial team. Some of the main sections are:

• "KPIs … Naturally", an article that sets the context through a discussion on what is old and what is new in the use of KPIs;

• An introduction to the custom KPI documentation form developed by the smartKPIs.com research team for documenting KPIs (with over 30 fields of data, making this the most thorough KPI documentation template in use today);

• A list with the names of the Top 25 Advertising KPI examples in 2011-2012 on smartKPIs.com;

• Among the most popular 25 KPI examples for Advertising in 2011-2012, top 3 is made of:

  - $ Cost per exposure
  - % Target Rating Points (TRPs)
  - $ Advertising expenditure

• A detailed description of each KPI listed in the report, as documented in smartKPIs Premium (the premium content section of smartKPIs.com);

• Comprehensive insights on Key Performance Indicators (KPIs) as performance measurement tools and a glossary explaining the most popular terms characterizing KPIs.