Top 25 Public Relations KPIs of 2011-2012

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The purpose of Public Relations is to manage the flow of information between an organization and its target public and of course, to build and keep good relationships between those who influence an organization’s audience and the audience itself.

The Top 25 Public Relations KPIs of 2011 - 2012 report contains a thorough analysis on the most popular PR KPIs in 2011-2012, selected by the number of views they received from the community.

About the Public Relations as a functional area

Public Relations aims at persuading the public, the investors, the partners, the employees and other stakeholders to support the company’s policy. Among the activities which make up the core of public relations, speaking at conferences, working with press and employee communication are just a small part.

The Public Relations functional area sub-categories on are:

  • Media Exposure
  • Public Feedback
  • Media Coverage
  • Company Image
  • Industry Feedback

Provides essential information on the top 25 KPIs of 2011-2012 which are necessary for assessing and optimizing your performance in the Public Relations sector. The top five KPIs are:

# Sponsorship projects

# Community satisfaction index

# Negative media stories

% Aggregated rating in review sites

# Keynote speeches

  • Category: Research reports
  • Product ID: sK0128301
  • Publication date: November 1, 2012
  • File format: PDF
  • Download size: 9.93 MB
  • Pages: 76

Table of contents

  • Executive Summary
  • About Key Performance Indicators (KPIs)
  • KPIs ... Naturally
  • Community Profile
  • 2011-2012 Functional Areas Taxonomy
  • 2011-2012 Industries Taxonomy
  • KPI Documentation form Explained
  • Public Relations as a Functional Area
  • Top 25 Public Relations KPIs of 2011-2012 List
  • Appendix A: Related Reports
  • Appendix B: Training courses
  • Appendix C: Advisory services
  • Appendix D: Technology solutions
  • Appendix E: Glossary of terms

"The content was clear, concise and to the point. Successfully organized and easy to understand."

Organizational Development, Zeler & Company, Greece

"The content was satisfactory and up to mark."

Supervisor, Planning & Efficiency, Power and Water Utility Company for Jubail and Yanbu, Saudi Arabia

"The material was very useful and it helped me to better understand KPIs aspects: how to be created, applied, used by pushing the team forward for their maximum performance."

Raw Materials Sales Manager, Arabian Agricultural Services Company, Saudi Arabia

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