Top 25 Web Analytics KPIs of 2011-2012

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In 2005, Google Analytics quickly became the most widely used web analytics service available.

The Top 25 Web Analytics KPIs of 2011 - 2012 report contains a thorough analysis on the most popular web analytics KPIs in 2011-2012, selected by the number of views they received from the community.

Web analytics represents the study and analysis of website traffic and activity. Web analytics is not just a tool for measuring web traffic, but it can also be used as a tool for business and market research. Furthermore, it can assess the effectiveness of a web site. Web analytics KPIs provides information about the number of visitors to a website, the number of page views, time spent on website and other information thatis helpful in market research.

Web analytics sub-categories on are:

  • Website visitors;
  • Website activity;
  • Website conversions;
  • Website quality;
  • Website conversion costs. 

Provides essential information on the top 25 KPIs of 2011-2012 which are necessary for assessing and optimizing your performance in the Web Analytics sector. The top five KPIs are:

# Visitor loyalty and recency

% Referral traffic

# Page views

% New versus returning visitors

# Page depth

  • Category: Research reports
  • Product ID: sK0128421
  • Publication date: November 1, 2012
  • File format: PDF
  • Download size: 12.2 MB
  • Pages: 76

Table of contents

  • Executive Summary
  • About Key Performance Indicators (KPIs)
  • KPIs ... Naturally
  • Community Profile
  • 2011-2012 Functional Areas Taxonomy
  • 2011-2012 Industries Taxonomy
  • KPI Documentation form Explained
  • Web Analytics as a Functional Area
  • Top 25 Web Analytics KPIs of 2011-2012 List
  • Appendix A: Related Reports
  • Appendix B: Training courses
  • Appendix C: Advisory services
  • Appendix D: Technology solutions
  • Appendix E: Glossary of terms

"The content was clear, concise and to the point. Successfully organized and easy to understand."

Organizational Development, Zeler & Company, Greece

"The content was satisfactory and up to mark."

Supervisor, Planning & Efficiency, Power and Water Utility Company for Jubail and Yanbu, Saudi Arabia

"The material was very useful and it helped me to better understand KPIs aspects: how to be created, applied, used by pushing the team forward for their maximum performance."

Raw Materials Sales Manager, Arabian Agricultural Services Company, Saudi Arabia

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