Top 25 Marketing KPIs of 2011-2012

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The importance of Marketing as a functional area and organizational capability has known a tremendous increase, along with the developmentof global businesses, for which a sales capability was not sufficient any more to address the new challenges

The Top 25 Marketing KPIs of 2011 - 2012 report contains a thorough analysis on the most popular marketing KPIs in 2011-2012, selected by the number of views they received from the community.

About Marketing as a Functional Area

Marketing represents the activity of informing, communicating and persuading potential customers that certain products and services may satisfy their needs and wants. Marketing KPIs refer to marketing campaign results, as well as the support of this area within the customer relationship management process and outcomes.

Marketing sub-categories on are:

  • Customer Satisfaction;
  • Marketing Financials;
  • Customer Behaviour;
  • Customer Dynamics;
  • Brand Performance;
  • Cost Management;
  • eMarketing.

Provides essential information on the top 25 KPIs of 2011-2012 which are necessary for assessing and optimizing your performance in the Marketing sector. The top five KPIs are:

% Brand awareness

$ Customer acquisition cost

% Net promoter score

% Customer retention

% Brand penetration

  • Category: Research reports
  • Product ID: sK0128241
  • Publication date: November 1, 2012
  • File format: PDF
  • Download size: 10.08 MB
  • Pages: 76

Table of contents

  • Executive Summary
  • About Key Performance Indicators (KPIs)
  • KPIs ... Naturally
  • Community Profile
  • 2011-2012 Functional Areas Taxonomy
  • 2011-2012 Industries Taxonomy
  • KPI Documentation form Explained
  • Marketing as a Functional Area
  • Top 25 Marketing KPIs of 2011-2012 List
  • Appendix A: Related Reports
  • Appendix B: Training courses
  • Appendix C: Advisory services
  • Appendix D: Technology solutions
  • Appendix E: Glossary of terms

"The content was clear, concise and to the point. Successfully organized and easy to understand."

Organizational Development, Zeler & Company, Greece

"The content was satisfactory and up to mark."

Supervisor, Planning & Efficiency, Power and Water Utility Company for Jubail and Yanbu, Saudi Arabia

"The material was very useful and it helped me to better understand KPIs aspects: how to be created, applied, used by pushing the team forward for their maximum performance."

Raw Materials Sales Manager, Arabian Agricultural Services Company, Saudi Arabia

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