Top 25 Broadcasting (TV and Radio) KPIs of 2011-2012

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The broadcasting history began with radio transmissions, which at the very beginning only carried the dots and dashes of wireless telegraphy.

The Top 25 Broadcasting KPIs of 2011 - 2012 report contains a thorough analysis on the most popular broadcasting KPIs in 2011-2012, selected by the number of views they received from the community.

About Broadcasting as an Industry

Broadcasting refers to transmitting audio and video content to a dispersed audience, which may be the general public or a relatively large subset, via an audio or visual mass communications medium. It has been used for private recreation, non-commercial exchange of messages, experimentation, self-training and emergency communication in addition to commercial purposes like popular radio or TV stations with advertisements.

Broadcasting sub-categories on are:

  • Broadcasting Audience;
  • TV Audience;
  • Radio Audience;
  • Advertising Impact;
  • TV Revenues;
  • Advertising Costs;
  • Broadcasting Costs.

Highlights from the report

Top 25 Broadcasting KPIs of 2011-2012 offers an overview of the most popular KPIs for broadcasting as an industry, by combining input from the community with research and analysis from the editorial team. Some of the main sections are:

  • "KPIs … Naturally", an article that sets the context through a discussion on what is old and what is new in the use of KPIs;
  • An introduction to the custom KPI documentation form developed by the research team for documenting KPIs (with over 30 fields of data, making this the most thorough KPI documentation template in use today);
  • A list with the names of the Top 25 Broadcasting KPI examples in 2011-2012 on;
  • Among the most popular 25 KPI examples for broadcasting in 2011-2012, top 3 is made of:

    - % Reach (Rating Point)
    - # Household TV share ratio
    - % Advertising expenditures on TV local stations

  • A detailed description of each KPI listed in the report, as documented in smartKPIs Premium (the premium content section of;
  • Comprehensive insights on Key Performance Indicators (KPIs) as performance measurement tools and a glossary explaining the most popular terms characterizing KPIs.

Provides valuable information on the top 25 KPIs of 2011-2012 which are necessary for assessing and optimizing your performance in the Broadcasting (TV and Radio) sector.

The top five KPIs are:

% Reach (Rating Point)

# Household TV share ratio

% Advertising expenditures on TV local stations

# Target rating points (TRPs)

% Broadcast network advertising cost variance.

  • Category: Research reports
  • Product ID: sK012481
  • Publication date: November 1, 2012
  • File format: PDF
  • Download size: 12.1 MB
  • Pages: 76

Table of contents

  • Executive Summary
  • About Key Performance Indicators (KPIs)
  • KPIs ... Naturally
  • Community Profile
  • 2011-2012 Functional Areas Taxonomy
  • 2011-2012 Industries Taxonomy
  • KPI Documentation form Explained
  • Broadcasting as an Industry
  • Top 25 Broadcasting KPIs of 2011-2012 List
  • Appendix A: Related Reports
  • Appendix B: Training courses
  • Appendix C: Advisory services
  • Appendix D: Technology solutions
  • Appendix E: Glossary of terms

"The content was clear, concise and to the point. Successfully organized and easy to understand."
Organizational Development, Zeler & Company, Greece

"The content was satisfactory and up to mark."
Supervisor, Planning & Efficiency, Power and Water Utility Company for Jubail and Yanbu, Saudi Arabia

"The material was very useful and it helped me to better understand KPIs aspects: how to be created, applied, used by pushing the team forward for their maximum performance."
Raw Materials Sales Manager, Arabian Agricultural Services Company, Saudi Arabia

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