Top 25 Public Relations KPIs of 2011-2012
The purpose of Public Relations is to manage the flow of information between an organization and its target public and of course, to build and keep good relationships between those who influence an organization’s audience and the audience itself.
The Top 25 Public Relations KPIs of 2011 - 2012 report contains a thorough analysis on the most popular PR KPIs in 2011-2012, selected by the number of views they received from the smartKPIs.com community.
About the Public Relations as a functional area
Public Relations aims at persuading the public, the investors, the partners, the employees and other stakeholders to support the company’s policy. Among the activities which make up the core of public relations, speaking at conferences, working with press and employee communication are just a small part.
The Public Relations functional area sub-categories on smartKPIs.com are:
- Media Exposure
- Public Feedback
- Media Coverage
- Company Image
- Industry Feedback
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