Benchmarking Essentials

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Summary outline of the webinar

Benchmarking has been described by experts as “finding and implementing best practices”. This type of research seeks to compare data obtained by studying similar processes or activities and identify, adapt and implement the practices that produced the best performance results within an organization.

Main topics covered

  • Benchmarking: concept, definitions, terminology;
  • Benchmarking history;
  • Types of benchmarking;
  • Benchmarking flow-process.

Key learning points

  • Assess the terminology concepts;
  • Follow the benchmarking study process;
  • Understand the benefits of a benchmarking study.


Andrada is Business Research Specialist and certified trainer within The KPI Institute, the global authority on Key Performance Indicators research and education.

Andrada is responsible for the first benchmarking project of The KPI Institute, which provides a comparative analysis of the hospitals’ performance in GCC States. She is also one of the active editors of the blog, publishing articles in the field of performance management. 

Her work experience aquired in consulting and account management significantly improved her communication and negotiation capabilities. Also, as an employee of Allianz Global Corporate & Specialty Munich for one year and a half, she gained project management skills and acknowledged the importance of cultural differences management  in a multinational with a diverse working environment.

Andrada is also a PhD candidate in  Engineering and Management and discovered her passion for research during the master studies at the Technical University of Munich (Germany), where she conducted various research on behavioral marketing, strategy and leadership.

She is internationally certified in working with KPIs and regularly attends international conferences, where she publishes research articles in management field. She is also conducting scientific-research activities within Lucian Blaga University of Sibiu, where she is a seminar lecturer of Human Resources Management.

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