Top 25 Marketing KPIs of 2011-2012

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The importance of Marketing as a functional area and organizational capability has known a tremendous increase, along with the developmentof global businesses, for which a sales capability was not sufficient any more to address the new challenges

The Top 25 Marketing KPIs of 2011 - 2012 report contains a thorough analysis on the most popular marketing KPIs in 2011-2012, selected by the number of views they received from the smartKPIs.com community.

About Marketing as a Functional Area

Marketing represents the activity of informing, communicating and persuading potential customers that certain products and services may satisfy their needs and wants. Marketing KPIs refer to marketing campaign results, as well as the support of this area within the customer relationship management process and outcomes.

Marketing sub-categories on smartKPIs.com are:

  • Customer Satisfaction;
  • Marketing Financials;
  • Customer Behaviour;
  • Customer Dynamics;
  • Brand Performance;
  • Cost Management;
  • eMarketing.

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