Top 25 Marketing KPIs of 2010

Marketing is one of the more challanging functional areas for performance measurement intiatives, due to the variety of factors influencing outcomes. smartKPIs.com provides support to such initiatives through its over 178 Marketing & Communications KPI examples grouped in three categories Advertising KPIs, Marketing KPIs and Public Relations KPIs.

The essence is represented by the Top 25 Marketing KPIs of 2010 report , which contains a comprehensive analysis on the most popular Marketing KPIs in 2010 on smartKPIs.com.

About the Marketing functional area

As for 2008 on, the American Marketing Association (AMA) released a new, revised, definition for marketing, as follows: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."* This new context emphasizes the strategic role of marketing, while aspects such as marketing impact on the bottom line and marketing accountability are of great actuality.

In smartKPIs.com, Marketing is a sub-categoy of the Marketing & Communications functional area, defined as the set of activities that create the basic interaction with potential clients, through different methods of informing, communicating, persuading and attracting the prospect customers.

The Marketing & Communications functional area consists of three sub-categories, namely:

• Advertising
• Marketing
• Public Relations

Highlights from the report

Top 25 Marketing KPIs of 2010 offers an overview of the most popular KPIs for the Marketing function, by combining input from the smartKPIs.com community with research and analysis from the editorial team. Some of the main sections are:

• "KPIs ... Naturally", an article that sets the context through a discussion on what is old and what is new in the use of KPIs;

• An introduction to the custom KPI documentation form developed by the smartKPIs.com research team for documenting KPIs (with over 30 fields of data, making this the most thorough KPI documentation template in use today);

• A list with the names of the Top 25 Marketing KPI examples in 2010 on smartKPIs.com, followed by a brief analysis of each;

• Among the most popular 25 KPI examples for the Marketing function in 2010, top 3 is made of:
• % Brand awareness
• % Customer retention
• $ Average acquisition cost

• A detailed description of each KPI listed in the report, as documented in smartKPIs Premium (the premium content section of smartKPIs.com);

• Comprehensive insights on Key Performance Indicators (KPIs) as performance measurement tools and a glossary explaining the most popular terms characterizing KPIs.