The Online Presence KPI Dictionary

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The Online Presence KPI Dictionary

By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for Online Presence, The KPI Institute provides professionals a useful resource for novices and experts alike.

It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system.

Structure of The Online Presence KPI Dictionary

The KPI taxonomy presented in the dictionary covers all major functions of Online Presence, such as:

eCommerce
Email Marketing
Online Advertising
Online Publishing-Weblogs
Search Engine Optimization
Web Analytics

Benefits

Devise and improve online strategy
Increase level of interactivity
Attract and convince users to stay longer on the online platform
Elevate the probability of conversion

Highlights

This dictionary provides valuable information on over 180 KPIs not only by defining them, but also by presenting the calculation formula for each and every one of them. It is an innovative tool, essential for assessing and optimizing your performance in 6 different functions of the online presence within an organization:

eCommerce

Email Marketing

Online Advertising

Online Publishing-Weblogs

Search Engine Optimization

Web Analytics

Specifications

Publication date

7/23/2015

File format

PDF

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