The Online Presence KPI Dictionary
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The Online Presence KPI Dictionary
By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for Online Presence, The KPI Institute provides professionals a useful resource for novices and experts alike.
It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system.
Structure of The Online Presence KPI Dictionary
The KPI taxonomy presented in the dictionary covers all major functions of Online Presence, such as:
- eCommerce
- Email Marketing
- Online Advertising
- Online Publishing-Weblogs
- Search Engine Optimization
- Web Analytics
Benefits
- Devise and improve online strategy
- Increase level of interactivity
- Attract and convince users to stay longer on the online platform
- Elevate the probability of conversion
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