The Online Presence KPI Dictionary

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The Online Presence KPI Dictionary

By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for Online Presence, The KPI Institute provides professionals a useful resource for novices and experts alike.

It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system.

Structure of The Online Presence KPI Dictionary

The KPI taxonomy presented in the dictionary covers all major functions of Online Presence, such as:

  • eCommerce 
  • Email Marketing 
  • Online Advertising 
  • Online Publishing-Weblogs 
  • Search Engine Optimization 
  • Web Analytics


  • Devise and improve online strategy
  • Increase level of interactivity
  • Attract and convince users to stay longer on the online platform
  • Elevate the probability of conversion

This dictionary provides valuable information on over 180 KPIs not only by defining them, but also by presenting the calculation formula for each and every one of them. It is an innovative tool, essential for assessing and optimizing your performance in 6 different functions of the online presence within an organization:


Email Marketing

Online Advertising

Online Publishing-Weblogs

Search Engine Optimization

Web Analytics

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"I have referred to a report from for one of my assignments earlier and have found it very helpful."

Birju Sheth, India

"The materials are designed in a simple yet rich way."

Senior Performance Specialist, National Water Company, Saudi Arabia

"Great value taken from the content that could be easily applied to our organisation."

Head of Human Resources Business solutions, Qatar Petroleum, Qatar

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