Top 25 Marketing KPIs - 2020 - Edition
The Top 25 Marketing KPIs– 2020 Extended Edition report compiles the most popular 25 KPIs used by global Marketing divisions throughout 2016 and 2020. The methodology used to advance this report consisted in ranking the KPI examples documented and published on smartKPIs.com, based on the number of views acquired in the period mentioned.
Having reached their fifth edition since their first launch in 2011, the Top 25 KPIs Reports provide a complete hands-on experience in working with KPIs. The reports now contain not only 2 pages of detailed documentation for each KPI, but also interesting articles on best practices in terms of performance measurement.
By emphasizing the use of KPIs today, the Top Marketing KPIs– 2020 Extended Edition is a valuable resource for any professional looking to refresh an existing performance measurement system or to promote the use of KPIs in the organization.
Key Performance Indicators (KPIs) embody the critical component of modern performance management and measurement systems. There are many organizations today that have diverse performance management initiatives, which measure organizational performance against desired results through KPIs. To provide a glimpse into the use of KPIs in practice, The KPI Institute has launched its 2020 edition of Top KPI report. The reports were dedicated to analyzing the most popular KPIs across major functional areas and industries.
Section I How to Use This Report Report Structure Report Highlights Section II About The KPI Institute smartKPIs.com Community Profile 2020 smartKPIs.com Functional Areas Taxonomy 2020 smartKPIs.com Industries Taxonomy Section III KPI…Naturally About Key Performance Indicators (KPIs) Advice on KPI Selection KPI Documentation Guidelines Target Setting: From Theory to Practice Data Gathering Dimensions Enhancing Performance Data Through Visualization Data Analysis KPI Reporting Section IV Marketing Functional Area Top 25 Marketing KPIs of 2016-2020 Template description: page1 Template description: page2 Section V Appendix A: Related Reports Appendix B: Reference Collection of Books Appendix C: Performance Management Toolkits Appendix D: Performance Magazine Appendix E: Memberships Appendix F: Subscriptions Appendix G: Training Courses Appendix H: Skills Academy Appendix I: Advisory Services Appendix J: Audit Appendix K: Software Appendix L: Glossary of Terms
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