Top 25 eCommerce KPIs of 2011-2012

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The Top 25 eCommerce KPIs of 2011 - 2012 report contains a thorough analysis on the most popular eCommerce KPIs in 2011-2012, selected by the number of views they received from the smartKPIs.com community.

  • Appendix A: Related Reports
  • Appendix B: Training courses
  • Appendix C: Advisory services
  • Appendix D: Technology solutions
  • Appendix E: Glossary of terms

About eCommerce as a Functional Area

eCommerce comprises the electronic sale by online stores of downloadable "soft merchandise" such as music, e-books, e-newsletters, photos and video recordings, software and documents (direct e-commerce), the electronic ordering of tangible products (indirect e-commerce), online securities transactions as well as the provision of financial or other services. KPIs refer to the process efficiency, the customer satisfaction and the means to do eCommerce.

Highlights from the report

Top 25 eCommerce KPIs of 2011-2012 offers an overview of the most popular KPIs for eCommerce as a functional area, by combining input from the smartKPIs.com community with research and analysis from the editorial team. Some of the main sections are:

  • "KPIs ... Naturally", an article that sets the context through a discussion on what is old and what is new in the use of KPIs;
  • An introduction to the custom KPI documentation form developed by the smartKPIs.com research team for documenting KPIs (with over 30 fields of data, making this the most thorough KPI documentation template in use today);
  • A list with the names of the Top 25 eCommerce KPI examples in 2011-2012 on smartKPIs.com;
  • Among the most popular 25 KPI examples for eCommerce in 2011-2012, top 3 is made of:
    • % On-time delivery
    • % Customer transactions via the Internet
    • $ Oder value (OV)
  • A detailed description of each KPI listed in the report, as documented in smartKPIs Premium (the premium content section of smartKPIs.com);
  • Comprehensive insights on Key Performance Indicators (KPIs) as performance measurement tools and a glossary explaining the most popular terms characterizing KPIs.

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