The Media KPI Dictionary

The Utilities KPI Dictionary

By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for the Media industry, The KPI Institute provides professionals a useful resource for novices and experts alike.

It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system.

Structure of The Utilities KPI Dictionary

The KPI taxonomy presented in the dictionary covers all major functions of the Media industry, such as: 

• Broadcast (TV and Radio)
• Social Media
• Film and Music

Benefits  

• Integrate and align communication practices to company’s strategy
• Efficiently collect and use data in the decision making process
• Monitor the audience reach of media channels
• Apply modern data gathering systems