The Media KPI Dictionary

In stock
Delivery Method

The Utilities KPI Dictionary

By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for the Media industry, The KPI Institute provides professionals a useful resource for novices and experts alike.

It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system.

Structure of The Utilities KPI Dictionary

The KPI taxonomy presented in the dictionary covers all major functions of the Media industry, such as: 

  • Broadcast (TV and Radio)
  • Social Media
  • Film and Music


  • Integrate and align communication practices to company’s strategy
  • Efficiently collect and use data in the decision making process
  • Monitor the audience reach of media channels
  • Apply modern data gathering systems

This dictionary provides valuable information on over 100 KPIs not only by defining them, but also by presenting the calculation formula for each and every one of them. It is an innovative tool, essential for assessing and optimizing your performance in 3 main categories:

Broadcast (TV and Radio)

Film and Music

Social Media

Publication date


File format


Download size

7 MB



"I have referred to a report from for one of my assignments earlier and have found it very helpful."

Birju Sheth, India

"The materials are designed in a simple yet rich way."

Senior Performance Specialist, National Water Company, Saudi Arabia

"Great value taken from the content that could be easily applied to our organisation."

Head of Human Resources Business solutions, Qatar Petroleum, Qatar

Online Purchasing Instructions

Online Purchasing Instructions
Online Purchasing Instructions

Choose a product and add it to the cart

Online Purchasing Instructions

Add more products or proceed to checkout

Online Purchasing Instructions

Fill in all the information and finalize the order

Online Purchasing Instructions

Check your email for confirmation and details