The Marketing and Communications KPI Dictionary
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The Marketing and Communications KPI Dictionary
By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for Marketing and Communications, The KPI Institute provides professionals a useful resource for novices and experts alike.
It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system.
Structure of The Marketing and Communications KPI Dictionary
The KPI taxonomy presented in the dictionary covers all major functions of the Marketing and Communications Department, such as:
- Advertising
- Marketing
- Public Relations
Benefits
- Integrate and align marketing and communication practices to company’s strategy
- Effectively monitor marketing campaigns
- Apply modern data gathering systems
- Select KPIs based on value drivers
This dictionary provides valuable information on over 170 KPIs not only by defining them, but also by presenting the calculation formula for each and every one of them. It is an innovative tool, essential for assessing and optimizing your performance in the 3 main functions of a Marketing and Communications division:
Advertising
Marketing
Public Relations
Publication date
7/10/2015
File format
Download size
6 MB
Pages
34
"I have referred to a report from smartKPIs.com for one of my assignments earlier and have found it very helpful."
Birju Sheth, India
"The materials are designed in a simple yet rich way."
Senior Performance Specialist, National Water Company, Saudi Arabia
"Great value taken from the content that could be easily applied to our organisation."
Head of Human Resources Business solutions, Qatar Petroleum, Qatar
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- Category Root Catalog Remove This Item
- Accounting 178 items
- Corporate Services 2 items
- CSR / Sustainability / Environmental Care 3 items
- Finance 14 items
- Governance, Compliance and Risk 5 items
- HSSE 1 item
- Human Resources 35 items
- Information Technology 10 items
- Knowledge & Innovation 19 items
- Marketing & Communications 16 items
- Online Presence – eCommerce 3 items
- Portfolio & Project Management 9 items
- Production & Quality Management 4 items
- Sales & Customer Service 16 items
- Supply Chain, Procurement, Distribution 22 items
- N/A 441 items
- Agriculture 174 items
- Arts & Culture 6 items
- Construction & Capital Works 1 item
- Customs 1 item
- Education & Training 2 items
- Financial Institutions 8 items
- Government - State / Federal 6 items
- Government – Local 4 items
- Healthcare 18 items
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- Infrastructure Operations 5 items
- Media 2 items
- Non-profit / Non-governmental 2 items
- Postal & Courier Services 1 item
- Professional Services 9 items
- Publishing 2 items
- Real Estate / Property 22 items
- Resources 4 items
- Retail 8 items
- Sport Management 8 items
- Telecommunications / Call Center 14 items
- Transportation 5 items
- Utilities 16 items
- N/A 445 items
- Balanced Scorecard System 187 items
- Benchmarking 25 items
- Customer Service 11 items
- Data Analysis 13 items
- Data Visualization 3 items
- Employee Performance 51 items
- Innovation Performance 10 items
- Performance Improvement 103 items
- Performance Measurement 293 items
- Personal Performance 6 items
- Strategy and Business Planning 8 items
- Supplier Performance 7 items
- N/A 62 items