The Marketing and Communications KPI Dictionary

$89.00
In stock
$89.00
$89.00
Delivery Method

The Marketing and Communications KPI Dictionary

By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for Marketing and Communications, The KPI Institute provides professionals a useful resource for novices and experts alike.

It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system.

Structure of The Marketing and Communications KPI Dictionary

The KPI taxonomy presented in the dictionary covers all major functions of the Marketing and Communications Department, such as:

  • Advertising
  • Marketing
  • Public Relations

Benefits

  • Integrate and align marketing and communication practices to company’s strategy
  • Effectively monitor marketing campaigns
  • Apply modern data gathering systems
  • Select KPIs based on value drivers 

This dictionary provides valuable information on over 170 KPIs not only by defining them, but also by presenting the calculation formula for each and every one of them. It is an innovative tool, essential for assessing and optimizing your performance in the 3 main functions of a Marketing and Communications division:

Advertising

Marketing

Public Relations

Publication date

7/10/2015

File format

PDF

Download size

6 MB

Pages

34

"I have referred to a report from smartKPIs.com for one of my assignments earlier and have found it very helpful."

Birju Sheth, India

"The materials are designed in a simple yet rich way."

Senior Performance Specialist, National Water Company, Saudi Arabia

"Great value taken from the content that could be easily applied to our organisation."

Head of Human Resources Business solutions, Qatar Petroleum, Qatar

Online Purchasing Instructions

Online Purchasing Instructions
Online Purchasing Instructions

Choose a product and add it to the cart

Online Purchasing Instructions

Add more products or proceed to checkout

Online Purchasing Instructions

Fill in all the information and finalize the order

Online Purchasing Instructions

Check your email for confirmation and details