The Marketing and Communications KPI Dictionary

The Marketing and Communications KPI Dictionary

By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for Marketing and Communications, The KPI Institute provides professionals a useful resource for novices and experts alike.

It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system.

Structure of The Marketing and Communications KPI Dictionary

The KPI taxonomy presented in the dictionary covers all major functions of the Marketing and Communications Department, such as:

• Advertising
• Marketing
• Public Relations

Benefits

• Integrate and align marketing and communication practices to company’s strategy
• Effectively monitor marketing campaigns
• Apply modern data gathering systems
• Select KPIs based on value drivers