Increasing performance through Internal Marketing

Summary outline of the webinar

In today’s international market, successful performance reports have proven that Internal Marketing is essential for the deployment of external marketing programs and has become an extension to the implementation of any functional strategy.

Internal Marketing plays a highly relevant role when it comes to impacting an organization’s performance level. By influencing key success components, such as employee satisfaction, retention, engagement, internal communications and many more, Internal Marketing has a direct impact on the bottom line. Furthermore, when employees are aligned with the business goals and become relevant and efficient brand ambassadors, customer and product success rates also improve, driving revenues up.

Main topics covered

• Internal Marketing – general understanding;
• Internal Marketing – a strategy for success;
• Internal Marketing – life cycle;
• Best practices in Internal Marketing;
• Benefits and implications of Internal Marketing.

Key Learning Points

• Understand how to develop successful Internal Marketing strategies;
• Apply best practices within your organization;
• Make use of quantitative and qualitative KPIs to measure the efficiency of Internal Marketing;
• Learn how to generate added value for organizations through the use of Internal Marketing techniques.