The SFERA Model in Data Visualization

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Summary outline of the webinar

This webinar focuses on applying the SFERA model when creating a visual representation. The model is a powerful tool that ensures the alignment of strategic objectives to the visual created. The one hour training session will provide an important insight on how to structure, format, express, report and assess a visual representation.

Main topics covered

  • SFERA framework for data visualization;
  • Effective layouts and the use of space;
  • Text and shapes in visual representation;
  • Visual sufficiency and best practices in designing graphs;
  • Congruency between fonts, colors, background and shades;
  • Guidelines and taxonomy of reports;
  • Competency and capability evaluation.

Key Learning Points

  • Comprehend the notions of balance, proportion, movement, unity and emphasis to ensure effective layouts;
  • Learn how to use appropriate text and shapes in visual representations;
  • Understand how to provide visual sufficiency when developing graphs;
  • Discover how to offer meaning to visual representations with font, size and color;
  • Understand how to build a reporting taxonomy;
  • Develop a self-evaluation competency assessment and a peer evaluation.


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