Business scenarios in strategic planning

Summary outline of the webinar

This webinar is designed for professionals interested in harnessing the power of rapid change in the business environment. The main benefits of using the concepts and tools provided in this webinar are represented by quicker reactions and a better coordination in exploiting market opportunities.

Main topics covered

• Definition of various business scenarios;
• The process of creating different scenarios;
• Scenarios in use for strategic planning and tactical operations;
• Main benefits of using scenarios to capitalize on market changes.

Key Learning Points

• Understand the meaning of scenarios as strategic management tools;
• Comprehend the usefulness of building up scenarios;
• Learn how to follow a simple algorithm for building scenarios;
• Know how to incorporate scenario planning into the strategy development process.