Market scans are secondary research reports that offer insights in terms of market dynamics and trends, competitors, similar products or services comparisons. This type of reports is not exclusively dedicated to marketing professionals, but also to other top management professionals involved in developing the corporate strategy of a business. When data is at the core of your decision making process, thorough market scans can leverage your decisions.
Market Scan Report
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Functional Area
- Accounting 7 items
- Corporate Services 2 items
- CSR / Sustainability / Environmental Care 3 items
- Finance 10 items
- Governance, Compliance and Risk 5 items
- HSSE 1 item
- Human Resources 35 items
- Information Technology 10 items
- Knowledge & Innovation 18 items
- Marketing & Communications 15 items
- Online Presence – eCommerce 3 items
- Portfolio & Project Management 9 items
- Production & Quality Management 4 items
- Sales & Customer Service 10 items
- Supply Chain, Procurement, Distribution 19 items
- N/A 295 items
Practice domain
- Balanced Scorecard System 15 items
- Benchmarking 11 items
- Customer Service 11 items
- Data Analysis 13 items
- Data Visualization 3 items
- Employee Performance 51 items
- Innovation Performance 10 items
- Performance Improvement 101 items
- Performance Measurement 150 items
- Personal Performance 6 items
- Strategy and Business Planning 8 items
- Supplier Performance 7 items
- N/A 60 items