KPIs for Digital Marketing
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The KPIs for Functional Areas series, a collection of infographics introduced by The KPI Institute, presents a thorough exploration of Key Performance Indicators (KPIs) spanning various organizational functions. Drawing upon the extensive expertise of The KPI Institute, each set of posters delves into a specific functional area, showcasing the alignment of KPIs with strategic objectives within the Balanced Scorecard framework. Furthermore, every set includes a compilation of KPIs associated with each functional area's subfunctions. These KPIs are curated from The KPI Institute's extensive consultancy experience, garnered over years of assisting organizations in developing performance management frameworks. With clarity provided on the definition, component metrics, and calculation methods for each KPI, this series serves as an invaluable resource for organizations striving to elevate their performance management practices.
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