KPI of March: % Click through rate

To provide a glimpse into the use of KPIs in practice, The KPI Institute has launched a new collection of infographics, aimed at sharing The KPI Institute’s valuable knowledge regarding the use of KPIs in measuring performance. Each KPI of the Month Infographic sheds light on a specific KPI by clarifying its terminology and addressing the most challenging aspects of using it in terms of profile, calculation, Balance Scorecard focus, data profile, targets, calculation example and in practice recommendation. By emphasizing the use of KPIs today, the KPI of the Month Infographic is a valuable resource for any professional looking to refresh an existing performance measurement system or to promote the use of KPIs in the organization.