Improve your Digital Marketing Performance through an SEO website audit

Summary outline of the webinar

Most online businesses need to do SEO (Search Engine Optimization), and the SEO audit is the first step in having an optimized web site. When you do a SEO audit, you must use some external tools that will aid you in this process; some are simple to use, some require deeper knowledge.

This webinar will help you better understand the structure of a SEO audit and offer you insights about links auditing, on-page optimization, mobile friendliness and social media presence. We’ll reveal the mystery around tools like Moz.com, Ahrefs, Majestic, XENU, Screaming Frog, GT Metrix, Facebook for Developers, Google Search Console, Google Analytics.

Main topics covered

• Links audit;
• On-page optimization;
• Mobile friendliness;
• Social media presence.

Key Learning Points

• Identify the most commonly used tools when doing an SEO audit;
• Understand how to properly use those tools for a good on-page optimization;
• Understand the basics of mobile friendliness;
• Learn how to use the right tools to boost your social media presence.