Certified Data Visualization Professional

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Introduction

Visual communication is effective only when it is aligned with the way people see and think. The course provides insights on the importance of data visualization, fundamental principles, as well as means to increase non-verbal communication skills through effective visualizations.

This course will help you improve communication within your company, through visual displays of quantitative data. You will learn, through practical applications, how to communicate visually in an effective way and how to increase reporting efficiency, leading to a better understanding of the presented data, and thus, to smarter and quicker strategic decisions.

Some of the main aspects addressed by the “Certified Data Visualization Professional” course are the need for a more rigorous approach to creating visual representations of vast information, techniques of standardization and tailored data visualization tools.

Benefits

Receive relevant guidance for developing visual representations in order to discover, understand and communicate information;
Create better and more relevant reports by understanding the fundamental concepts in data visualization;
Offer intelligible data sets to decision-making parties through creating excellent graphical representations;
Improve your performance in presenting data and enhance viewer experience by acknowledging the importance of communication through visual representation;

Learning objectives

Understand the fundamentals of creating and designing a visual representation for your intended users;
Select the right communication channel in accordance with the target audience;
Learn how to collect and design standardized data inputs and outputs;
Apply the design techniques required to create an effective visual representation;
Discover key steps in improving your organizational and departmental visual communication.

Evaluation

The certification process is finalized when you complete all stages of the learning experience. You will receive a:

Certificate of Attendance: after participating at the three days of on-site training course;
Certified Data Visualization Professional diploma: after you have successfully completed all of the three stages of the learning experience.

Agenda

Day 1: Introduction into the world of data visualization

Data visualization parameters

Presentation of the data visualization concept;
The importance of data visualization;
Precognitive attributes;
Data visualization governance;
Reporting and monitoring processes;
Fundamental visualization principles;
Activity: Answering the "W" questions.

Content standardization

Data collection methods;
Content administration;
Data classification and coding;
Standardized input/output reports;
Content design;
Visual representation checklist;
Activity: Develop checklist for visual representations.

Activity: Create standards for dashboards and infographics

Day 2: The SFERA model – Part I

Structure

Effective layouts;
General principles;
The use of space;
Case studies: Excel, Word, PowerPoint, Website;
Activity: Avoid layout concepts without meaning.

Format

Text and shapes in visual representations;
Visual sufficiency;
Best practices in designing graphs;
Activity: Avoid format concepts without meaning.

Express

Font and size;
The importance of colors;
Background and shades;
Activity: Avoid aesthetics concepts without meaning.

Report

Reporting guidelines;
Taxonomy of reports:

Scorecards;
Dashboards;
Animations;
Infographics;

Performance reporting in focus.

Activity: Simplicity, clarity, efficiency for dashboards and infographics

Day 3: The SFERA model – Part II

Reporting numbers

Excel, add-ons and widgets;
Google Analytics;
SAS Visual Analytics;
Tableau.

Reporting text

Word;
PowerPoint;
Prezi

Assess

Competency assessment;
Activity: Self-evaluation;
Capability assessment:

Data governance;
Template structure based on guidelines;
Style management;
Corporate colors;

Activity: Peer evaluation;
Assessment best practices;
Common mistakes in visual representations.

Review and evaluation

Course review;
Certification Exam.

Reviews

"Thanks for a very informative and enlightening session. Would certainly assist me in the long run to further enhance our Corporate Performance Measurement and Management."

Hasniza Mohd Hassan, Multimedia Development Corporation, Malaysia

"I contacted The KPI Institute for an in-house training with my team. We found both the material and the way of explaining concepts by doing examples invaluable. I would also say that this is a great value for money if you want to build the competency within your organization."

Fahad A. AlFaadel, Saudi Food & Drug Authority, Saudi Arabia

"I would rate the training 10 out of 10 and highly recommend it to others. The facilitator managed to get excellent group interaction right from the beginning, the course was interesting, informative and very well presented."

Mohamed Salah El-Dein, Salehiya Medical, Saudi Arabia

"It was a very informative course. Materials were very supportive, to the subject, explained in very nice and professional way, with many examples. Live questions, answers and the workshops were excellent."

Saleem Ahmed Qureshi, Salehiya Trading Est., Saudi Arabia

"Very dynamic and interactive course; knowledgeable and approachable course facilitator."

Arturo Cruz, Abu Dhabi Aviation, UAE

"It was a perfect training course; it indulged me with enormous knowledge of making decisions and strategically organizing our operational and performance plans. It enhances my career skills."

Anwaar Al-Falah, Kuwait Institute for Scientific Research (KISR), Kuwait

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