2024 Global Trends Brief

In an era of unprecedented change, the 2024 Global Trends Brief is an essential guide for executives and strategy managers. This comprehensive report, meticulously compiled by The KPI Institute, delves into the critical factors shaping the business landscape in 2024. Through the analysis of over 80 reports and articles from leading research and consultancy firms, it offers a distilled overview of the geopolitical shifts, economic fluctuations, sociocultural movements, technological breakthroughs, and environmental concerns dictating strategic and performance management practices.

Key highlights include the following:

• The impact of 40 national elections on global political dynamics and international relations.

• The role of generative AI as a breakthrough in technological innovation.

• The increasing emphasis on sustainability and environmental stewardship in business strategies.